In our ongoing endeavors to better understand how the world uses and perceives digital documents, we conducted a survey. We thought about asking around the Nitro offices, before realizing that doing so would have produced a less-than-impartial (and probably biased) data sample; so we decided to go to the pros.
We contracted TNS, a global, independent market research firm to go out and quiz 1,000 adult Americans on our behalf, in a survey all about PDF files, digital documents, and paperless practices.
Needless to say, the results were shocking — both in the conventional (literal) context as well as in the “passing out from the sheer quantity of data sense.”
So, we brought in the awesomely talented guys at Column Five to distill all that data into one easily digested and conveniently shared infographic. Major props. It’s the first of a series we’re working on with them, and we’re pretty stoked with how it came out – watch this space…
Click on the image below to view it in all its glory.
Survey Methodology (AKA, required legal stuff)
This survey was conducted online, within the United States by TNS via its Express Online omnibus product on behalf of Nitro. The survey took place from September 29-October 2, 2011, among 1,000 adults ages 18 and older, using individual methodology.